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Dentistry has a long history in China as early as the 14th century BC, the Oracle will have a written record of oral disease. Although modern dental medicine in China is a new discipline, but has been in rapid development after the founding, in particular the reform and opening up of nearly 10 years to develop more rapidly in many areas has reached world advanced level. Medical equipment market, from the mouth of view, both professional and medical instruments or dental oral care products, has emerged as an unprecedented wealth and prosperity, dental equipment and apparatus manufacturing industry by the industrial output value increased to 411 million in 2000 957 million yuan in 2006, as of November 2007 has reached 916 million yuan (0.0046% share of total GDP). Make oral medical device market in China after the United States and Japan to become the world's third largest market.
  
This report from the business point of view, based on the domestic market, taking into account the global market environment, focusing on market segmentation analysis; with official statistics and market research data, released 7 years since 2000, market monitoring results; through the establishment of industry model, integrated the authority point of view, the industry market size in 2010, supply, demand and trends made a prediction; of the industry strategic planning and forecasting company providing data support and market-oriented. 
 
First, the market environment
  
In recent years, multi-function medical devices gradually to the direction of extension, product structure adjustment, the market also expanded. Medical equipment production concentration increased gradually, the medical device industry gradually expanded economies of scale, new technologies and new products are emerging. Medical equipment industry has become China's advanced manufacturing industry is an important part.
  
China has a vast market of medical devices, full of endless opportunities. China has 1.3 billion people, 310,000 medical and health institutions, medical equipment, has a broad development space. China is the world's top ten emerging markets medical devices, has become the largest in Asia excluding Japan market. In 2007, health care reform started, the government has increased investment in basic public health network, no doubt to the medical device manufacturers to bring a larger market space.
From a market structure, China's medical device market, especially high-end medical equipment, still a considerable degree of dependence on imports, if they can achieve a certain degree of import substitution, for the local Chinese medical device companies, is a huge opportunity for development. At the same time, modern medicine the prevention and treatment of disease relies heavily on advanced diagnostic medical equipment. In developed countries, medical equipment and device industry and the pharmaceutical industry, roughly the same value. In China, the former the latter value is only 1 / 5, this indicates a serious imbalance in the proportion of the medical device and equipment industry in China there is huge room for development. Currently, the medical device category of medicine and health products has become the second largest import and export commodities. Medical and health system reform, and the development of community hospitals need to purchase new equipment and facilities, and more shows that the Chinese medical device market has great potential. However, some factors are also to some extent hindered the investors to enter Chinese medical device industry's pace. First, China's large number of medical device companies, but the scale is much smaller, especially the core management and more unstable, people change too frequently, to a certain extent, affected the confidence of investors; Secondly, the local medical device companies in China intellectual property awareness is still relatively weak, and sometimes corporate intellectual property infringement, and sometimes companies are not good at protecting their intellectual property; again, with the medical device industry developing policy in the lack of stability also affect investment; Finally, the investment exit mechanism is not perfect . Although there are still some problems, but the pace of development of medical devices in China that the world is still worth attention. 
 
Second, the oral device market share of market analysis
 
Dental chairs and comprehensive treatment of Taiwan by China's usage of hospital equipment, the current equipment is still a large number of extended use, this situation also exists a large hospital. Which the hospital purchased the peak concentration in 97-99 years, then began a steady growth. No matter the size of the hospital, most of the equipment still in use 50000 the following domestic equipment. Prices in the 50000 has the following basic domestic dental equipment, imported equipment in the high-end devices increases the proportion of grade 10-150000 yuan, almost entirely imported equipment, accounting for 88.77%, indicating that domestic manufacturers of dental equipment Main production pattern of low-end equipment has not fundamentally changed.
 
Dental materials market conditions
  
Dental Materials is a comprehensive industrial materials, including inorganic, organic, three main types of metal materials, polymer materials with the application of medical, dental materials, there has been considerable progress in recent years. Currently, there are over one hundred domestic production of dental materials business.
 
Market demand for dental materials depends on the development of oral medicine and people's living standards.
Porcelain teeth: Although the market gradually shrink, there are some domestic sales, but difficult to are former glory. But the export potential, the overall market capacity is expected to 25 million / year. 
 
Synthetic resin: unlimited market potential, synthetic resin-made single-color market share in big cities is very low, and the joint venture or oral dental composite resin showed a clear upward trend in demand. Production of such products in China more than 30 enterprises, including enterprises producing monochrome teeth more than 80%. Has become such products in the international phase-out, the market will be high mill complex color of the world, domestic demand is expected in the 80 million or so.
 
Cements: the market will steadily. But the poor performance of domestic products, color selection is small, resulting in the use of imported products are mostly domestic hospitals.
 
Composite resin materials: in great demand, the estimated annual demand of 1 ton. China has some 80 production has not been such a product, but because of poor product quality, a single species, in competition with foreign products have stopped. Currently almost all rely on the clinical use of imported or joint venture.
 
Silver alloy powder: market stable, suitable for the production of silver alloy powder capsules.
 
 
Denture base material: the current balance between supply and demand, future years is not expected to change much.
 
Red, white proofing cream, flexible proofing cream: domestic quality and variety can not meet the clinical requirements. Anhydrite and anhydrite and wax products, demand for super are large, but the country unstable product quality, not market share.
Seamless co-gold crown and white film: the market has become increasingly obsolete. Metallic materials in the oral clinical been dominated in recent years, so all kinds of dental wax products, investment materials, gypsum class model material, alginate impression material type, metal grinding, playing Matte film, a class of grinding wheel cut material, excellent market prospects.
 
In addition, the metal ceramic powder, ceramic implant materials, implant materials market will be very prosperous. 
 
Third, the development of oral medical devices
 
Oral health care services is a commercial, social, network services, oral health services and the development direction of the change, fundamentally determine its equipment and materials production and use.
 
A. The development of oral health care
  
Dental Clinic: suitable for a large number of small-scale development. Oral health problems compared with systemic diseases, systemic problems fewer dentists in the absence of a large hospital environment can support solo practitioners, large mouth than the concentration of hospital services more competitive.
 
Comment: The individual investment is not dental clinic, easy opening. Therefore, goods and services with a strong color of dental clinics in the future, China will occupy the dominant position of oral health care market.
 
Commercial Insurance: Business insurance can reduce the risk of health care network development, reduce patient costs, thereby reducing the overall social costs and accelerate the development of medical networks.
 
Network Service: This is the oral health care in a key feature of network coverage by many health care services to the community than in the region focus on building large Dental Hospital, investment, medical services, have more advantages of high efficiency, modern society and information technology to make this easier to implement network management community.
 
B. The development of oral devices
 
Comprehensive earlier, in the future for a long period of time, following directions will be predictable.
 
"People-oriented" direction of development: in today's industrial products "people-oriented" design, the production concept, the dental equipment is no exception to the focus to service, comfortable, safe, fast, comprehensive trend is obvious.
Health, environmental protection direction: As China's rapid increase in living standards, the prevention of oral cross-infection, the use of new technologies, new materials, it is important to eliminate health hazards research direction.
Highly integrated, digital, network: oral disease and systemic diseases are different, for the health care needs of patients rely more on raising the level of equipment, thus increasing the level of equipment, and digital integrated configuration, network, is Dental largest and most promising direction.
In short, the combination of China's national conditions, trends in oral health care services, determine the development of comprehensive treatment of Taiwan and the universal demand for the material will show a very long time in a steady upward trend. Of course, as China's rapidly improving living standards, some of the more affluent groups also need to be a higher level of service, some high-end devices have a certain market, they will be mainly in large hospitals and oral beauty, plastic surgery specialist hospitals and high-end dental clinic. Excellent high-end equipment configuration and performance, to better meet people's oral health and beauty requirements increasing, but not those in the high-end equipment, general dental chairs crowding the market.
 
C. Dental problems in market development
 
1) Although China is currently in the legislation of intellectual property protection has improved, but also expect the Government to create better and more transparent trading environment. Especially in the product registration, government bidding and purchasing, etc. need to be further improved.
 
2) the small scale industries, development of backward. On the whole, our dental equipment and other medical equipment industry, compared with developed countries in terms of quality, quantity, technical level there are still gaps. China's medical equipment industry accounts for only 3% of the world, not only can not meet the needs of our health business, with China's economic aggregate level of 7% of the world will not match.
 
3) While in the low-end market, the domestic industry and multinational corporations makes the transfer of production to meet the basic domestic product market demand, but in the high-end market, the development of China and the developed countries there are periodic gaps, the high fine tip of medical equipment demand remains dependent on imports.
 
4) In recent years, China's industrial restructuring and international industry transfer and many other reasons, China's major developed countries under the trade surplus is huge. This trend will continue for some time. In order to achieve trade balance, increase imports become the next period the focus of the overall trade balance, while the medical device category of high-tech products, is the state encourages imports. However, the expansion of imports of medical equipment is a unity of contradictions: With economic development, China's growth in demand for medical equipment, imports of medical equipment can improve our health and the overall level of the medical device industry, but will bring the overall health care costs prices, and the impact on the domestic industry. 
 
Fourth, prospects
A. future technology begins today
All future new technologies in the laboratory from the research stage that today's technology? The answer is yes. History has proved that the progress of the industrial revolution will bring increased levels of oral health care technology. Development of new materials, new equipment is to improve the competitiveness of the industry level and the eternal topic.
 
B. Characteristics of future medical devices
  
20 years after the medical device will be like? In a more cost-conscious society, a variety of regulations and control measures will be inclined to those who can make the diagnostic procedures and treatment techniques in the general clinic. These new devices will tend to appear simple, durable, integrated multiple functions, and easy to carry.
In the near future, medical device manufacturers in the design of the product when you need to ask a question, and that is how the instrument "green."
  
Is now forming a design trend is to protect the user can use their safe disposal of electronic products. In the U.S., people often talk about green design, but the expectations of our customers have in this do not ask. In Europe, the production of environmentally friendly products is one primary concern. European manufacturers are very concerned about the reduction of waste, including disposable packaging and products to reduce toxicity. I believe in the "green" in vogue today, medical devices "green" will eventually be developed, manufacturers and the doctors, patients attention.
 
C. medical equipment to promote health care reform update
  
In the next few years, medical technology innovations will fundamentally change the distribution of health care systems, medical equipment provided by the new treatment will challenge the existing system, and will make available treatments changed dramatically. Have medical innovation in a few years ago was regarded as science fiction things, and now has quickly become the standard of modern medical care. Because a large concentration of science and technology, new ideas, new breakthroughs, the pace of medical innovation is accelerating, in the low-cost cases, to achieve better clinical results (such as reducing the invasive procedures, shorter recovery time) will be possible. Lot of research work currently under way, the health care system that will enable a rapid and fundamental change.
 
  
These changes will result in the production of more low-cost diagnosis, monitoring and treatment requirements. These results may provide less destructive methods of treatment and have better clinical outcomes and shorter recovery time, medical devices, these new devices in the next few years will create tremendous value.
 
  
In the next decade, the basic focus should be to improve quality and reduce medical errors and error. Medical Device R & D staff should be with great enthusiasm and medical professionals work together to create better medical devices to reduce the chance of medical errors and improve the quality of health care system, thereby saving more lives.
 
In the information age, when the quality of medical care has become more transparent, consumers will choose the most cost-effective way. Reinforced by personal choice by consumers of competition in the next few years will lead to unprecedented changes in medical devices and health care system.  
 
The next few years, with the continuous development of the domestic economy and disposable income continues to increase, the different consumer groups, high-tech, cutting-edge medical equipment, dental equipment needs will be more urgent. Meanwhile in China, the growing popularity of oral medical knowledge, the increasing public concern about oral health, oral health care to the development of a simple recovery from the previous shift both function and aesthetics, from passive consumer to active consumption. Huge demand, the huge consumer market, a huge hidden opportunities for domestic and foreign enterprises oral medical equipment production and sales has brought new opportunities for development.

Editor:ORAL-E®)